Amaroo Furniture Store Fitout - Melbourne
A new retail store for an Australian Made furniture manufacturer required an economical yet impactful statement store to establish the brand. The retail space that was rented was a large warehouse scaled space that had been compartmentalised by previous tenants. The solution was to strip back the space to its existing structure/material base and use the simple screen as a device to act as a backdrop to the natural timber furniture as well as draw attention to the store from pedestrians. The scale of the store is immense so the design challenge was to give the pedestrian something to focus on while showcasing the furniture, previously lost in the space. The screen element was digitally designed and manufactured.